Over a double cheeseburger and fries, Robert F. Kennedy Jr. told Fox News host Sean Hannity earlier this month of his plans to improve the country’s health by incentivizing companies to step away from processed foods.

From across the red high-top table of a Florida Steak ’n Shake, the health and human services secretary went on to praise the Indianapolis-based fast-food chain as a shining example of change since it began cooking its shoestring fries in beef tallow instead of one of the many seed oils that have become targets of Kennedy’s health agenda.

“Steak ’n Shake has been great,” Kennedy said. “We’re very grateful to them for RFK’ing the french fries.”

The nationally televised praise marked the latest conservative endorsement for Steak ’n Shake, a 91-year-old company with 450 locations nationwide that has become one of the most high-profile businesses to support Kennedy’s “Make America Healthy Again” agenda — a move that has been boosted by Republican politicians and MAGA influencers including Rep. Anna Paulina Luna, Charlie Kirk, Laura Loomer, Kari Lake, Tony Shaffer and Benny Johnson.

“I just had a cheeseburger and fries cooked in beef tallow today for lunch! Delicious!!” Rep. Marjorie Taylor Greene, R-Ga., wrote on X.

At a time when many companies might be looking to avoid politics, Steak ’n Shake is opting to publicly align itself with Kennedy and other high-profile conservatives. On social media, the brand has transformed its feed from the usual steam of burgers and shakes into a near nonstop stream of Trump-adjacent iconography: Elon Musk, Teslas, Fox News clips and even a red hat emblazoned with the words “Make Frying Oil Tallow Again,” a version of which is available for purchase on Kennedy’s MAHA merchandise website.

The company has not publicly embraced Trump or any of his policies but has been full-throated in its embrace of Kennedy.

“We support MAHA,” Steak ’n Shake Chief Operations Officer Dan Edwards told NBC News last week. “Restaurant chains like ours would like to meet customer demand for better quality.”

Edwards said support for the company is “across the political spectrum” and that “there is nothing political about great-tasting fries.” He did not answer specifically whether the company had any fears about alienating customers who do not support Kennedy’s MAHA agenda or Trump.

“We are grateful to Secretary Kennedy for his leadership and for raising awareness about beef tallow,” he added.

It’s a bold move for a company that has weathered a rocky financial situation that forced the reported closure of 200 locations since 2018. While there is a wide array of relatively new and small brands that have sought to capitalize on the strength and passion of the MAGA movement, few, if any, established companies have shifted their public identity so quickly.

Politics aside, Steak ’n Shake’s choice to focus on seed oils comes with its own controversy.

The MAHA agenda, helmed by Kennedy, features several health-focused concerns of questionable veracity, including skepticism of the food and drug industry, fluoride in water and vaccines. Seed oils have also long been a target of unfounded theories about negative health impacts, some of which Kenney has touted, calling them “one of the most unhealthy ingredients we have in foods.”

Health experts have sought to counter those claims, noting that replacing seed oils with saturated fats offers little to no dietary benefit and can end up doing harm.

Maya Vadiveloo, an associate professor at the University of Rhode Island who specializes in nutrition, said it is “well established that saturated fats are linked to an increased risk of heart disease, while vegetable oils, including oils from seeds, protect heart health.”

Edwards said that while the burger brand supports Kennedy’s MAHA movement, Steak ’n Shake CEO Sardar Biglari, who acquired the company in 2008, has been trying to move to beef tallow for some time.

“My boss asked, ‘Why should Europeans have better fries than Americans?’” Edwards said. “My boss said one day that we need to RFK the fries. So, a verb was invented.”

As for the company’s sudden shift on social media, Edwards said the posts “sometimes are aspirational,” noting that “sometimes we refer to space or Mars.”

“NASA and Musk/SpaceX are the only two viable players in the area. We have referred to both,” Edwards said. “Regardless of politics, we admire Musk’s accomplishments.”

In February, Tesla wrote on X that it had signed a deal to build charging stations at several Steak ’n Shake locations after the fast food joint responded to Musk’s compliment on its fries. Edwards said discussions with Tesla and Steak ’n Shake started more than 18 months ago.

Steak ’n Shake’s shift hasn’t been entirely smooth. The Bulwark reported that the chain’s move inspired some in the MAHA world to look deeper at the company’s food practices, finding that its fries were precooked in seed oils. The company later acknowledged on its website that some of its foods arrived at locations prefried, and that the initial frying had been in seed oils.

However, Edwards said, because Kennedy has advocated for the removal of seed oils “completely,” the company is making a commitment to do so. And while he did not provide details as to how Hannity’s interview with Kennedy came about, he did say that when the Fox News host “calls, we answer.”

“Sean Hannity is the best. He knows the restaurant business,” he said. “We are honored Sean Hannity and Secretary Kennedy visited Steak ’n Shake.”

PepsiCo said Monday that it is buying prebiotic soda brand Poppi for nearly $2 billion.

While soda consumption has broadly fallen over the last two decades in the U.S., prebiotic sodas, fueled by industry newcomers Poppi and Olipop, have won over health-conscious consumers over the last five years. The category’s growth makes it attractive for Pepsi and its rival, Coca-Cola, which recently launched its own prebiotic soda brand, Simply Pop.

Pepsi said it plans to acquire the upstart Poppi for $1.95 billion. The deal includes $300 million of anticipated cash tax benefits, making the net purchase price $1.65 billion.

Pepsi will also have to make additional payments if Poppi achieves certain performance milestones within a set time frame after the acquisition closes.

Pepsi did not say when the deal is expected to close, pending regulatory approval.

Poppi’s founders Allison and Stephen Ellsworth launched the brand back in 2018, the same year that Olipop was founded. Poppi’s formula includes apple cider vinegar, prebiotics and just five grams of sugar.

The company recently made its second straight Super Bowl appearance with an ad during the big game, demonstrating both its deep pockets and a desire to reach an even wider audience.

But as Poppi’s sales have grown, it has also attracted backlash for its health claims. The company is currently in talks to settle a lawsuit that argued Poppi’s drinks are not as healthy as the company claims, according to court filings.

For its part, rival Olipop was valued at $1.85 billion during its latest funding round, which was announced in February. In 2023, Olipop founder and CEO Ben Goodwin told CNBC that soda giants PepsiCo and Coca-Cola had already come knocking about a potential sale.

Almost nothing is guaranteed in life. Certainly not weather, electricity, health, tariffs or eggs. But for more than 50 years, American consumers could count on Southwest Airlines letting them check bags for free.

Dallas-based Southwest is ending the policy in May. Customers are not happy.

“It was the only reason I flew Southwest,” said MaKensey Kaye Alford, a 21-year-old singer and actress who lives near Birmingham, Alabama.

Alford, who is planning to move to New York City later this year, said she would “definitely” consider taking another airline now.

Southwest’s customer-friendly policies have survived recessions, oil price spikes and even the Covid-19 pandemic, winning it years of goodwill and a loyal following, even as it has grown. No other airline carries more people in the United States than Southwest.

Now, the airline with an unrivaled streak of profitability (its almost never posted an annual loss) is under pressure to increase profits as big competitors outpace the airline. So it’s backpedaling off of years of banishing the thought that they would charge customers for bags, adding to other business-model tweaks like assigned seating that give it more in common with all other airlines.

Errol Joseph, 36, a sales consultant who lives in New York and Dallas, said he would now consider flying on Delta Air Lines if the price is the same as Southwest because its planes have seatback screens, unlike Southwest. Joseph added that with baggage policy change, there’s “pretty much no reason to be loyal.”

The bag policy had been around longer than most women were able to get credit cards on their own without a man’s signature. But those days are over. No more freebies, America.

Retailers, restaurants and airlines are among the businesses that have been pulling back on free perks, from complimentary birthday coffees to free package returns, since the pandemic ended.

Increasingly, airline perks are only available for loyalty program members or customers who buy a more expensive ticket.

Delta offers customers free Wi-Fi on board, but only for those who have signed up for its SkyMiles loyalty program. United Airlines is making a similar move, meanwhile, installing equipment on its planes so customers can soon connect to Elon Musk’s Starlink satellite Wi-Fi for free if they are members of the airline’s MileagePlus program.

It typically takes real financial pressure for companies to return to giveaways, but it’s not unprecedented. Starbucks, for example, got rid of upcharges for dairy alternatives to attract customers to try to reverse a sales slump.

Southwest’s decision pits investors against customers.

Activist hedge fund and, as of last year, big Southwest shareholder Elliott Investment Management has been increasing pressure on the airline to raise its profits as rivals like Delta and United have pulled ahead. Elliott pushed for faster changes at the carrier, which has been long hesitant to change, so it could increase revenue. The firm last year won five board seats in a settlement with Southwest.

In fact, after Southwest unveiled the bag shift and other policy changes, its shares rose close to 9% this week, while Delta, United and American, each fell more than 11%. CEOs of all the carriers raised concerns about weaker-than-expected travel demand, but Southwest bucked the trend, as it expects the changes to add hundreds of millions of dollars to its bottom line.

“Shareholder activism is reshaping LUV into a company that we believe investors will eventually gravitate to,” wrote Seaport Research Partners airline analyst Dan McKenzie in a note Wednesday as he raised his price target on Southwest’s shares to $39 thanks to the policy changes even though “macro backdrop is glum.”

The decision to ditch the two-free-checked bags is part of the airline’s big profit-seeking makeover in which it is shedding other long-standing offerings like open-seating and single-class cabins for seat assignments and pricier extra legroom options.

It will also start offering a no-frills, no-changes basic economy ticket. Flight credits will also soon have expiration dates. Last month, Southwest had its first-ever mass layoff, cutting about 15% of corporate jobs. It has also slashed unprofitable flying.

Air travel hasn’t stood still over the last half century, and while it’s held onto many core tenets, neither has Southwest. It has gradually made changes over the years, starting to sell things like early boarding, for example. And with air travel breaking new records, assigned seating is necessary for both customers and to make the jobs of employees easier, Southwest executives have argued.

Charging for checked bags was something Southwest leaders repeatedly said would cost it more than it could make. (U.S. carriers brought in more than $7 billion in baggage fees in 2023.)

In a presentation at an investor day last September, Southwest said it would gain between $1 billion and $1.5 billion from charging for bags but lose $1.8 billion of market share.

Southwest executives said that’s changed.

Hours after breaking the news to customers, CEO Bob Jordan said at a JPMorgan industry conference on Tuesday that “in contrast to our previous analysis, actual customer booking behavior through our new booking channels such as metasearch, did not show that we are getting the same benefit from our bundled offering with free bags, which has led us to update the assumptions.”

Jordan added that the carrier has new executives with “direct experience implementing bag fees at multiple airlines, and that’s also helped further validate the new assumptions.”

But thousands joined in consumers’ cri de coeur.

Southwest posted on Instagram on Thursday, two days after its bombshell announcement, saying “It’s not like we traded Luka,” a nod to the shocking February trade of Dallas Mavericks superstar Luka Doncic to the Los Angeles Lakers. As of Friday afternoon, the post, which also included information about the change, got more than 14,000 replies, far more than couple of hundred responses the account usually gets.

“Taking a screen shot of this as it will be the thumbnail for the harvard business review case study of destroying a brand an entire company,” replied Instagram user rappid_exposure.

Frances Frei, a professor of technology and operations management at Harvard Business School, said that, indeed, no other company is likely as studied as Southwest.

“I sure hope this isn’t a case of activist investors coming in and insisting on a set of decisions that they won’t be around to have to endure,” she said. “Great organizations get built over time. It doesn’t take very long to ruin an organization, and I really don’t want this to be an example of that.”

Southwest’s two checked bags-fly-free policy officially ends May 28 but for now the slogan is still found on board, printed on cocktail napkins.

There will be exceptions: Customers who have a Southwest Airlines co-branded credit card can get one bag for free, and customers in its top tiers of service (read: pricier tickets) or its top-tier loyalty program members will get one to two free checked bags.

Whether customers abandon Southwest or are simply reacting to the change remains to be seen.

The CEOs of Delta, United and Spirit this week said they see an opportunity to win over customers who might turn away from Southwest.

Many travelers won’t have a lot of other options, however, with so much consolidation among U.S. carriers and stronghold hubs, though they might have to venture to other airports.

Southwest has a roughly 73% share at Baltimore/Washington International Thurgood Marshall Airport, a more than 83% share in San Francisco Bay Oakland International Airport, and 89% share in Long Beach, California, according to aviation-data firm Cirium.

The real test, Harvard’s Frei said, will be whether the bag change will slow down Southwest’s operation, with more customers bringing carry-on bags on board to avoid the checked luggage fees.

“I just fear the cost is being underestimated,” she said. “It’s real operational harm to Southwest if they go slower.”

Southwest is already preparing its employees for an onslaught of customer luggage at the gate.

Just after its announcement on Tuesday, Southwest told its employees in a memo that customers will “undoubtedly carry on more luggage than before.”

Gate agents will receive mobile bag-tag printers “reducing the need for string bag tags” and the company will design new carry-on size guides so customers can see if their luggage fits as a carry on, according to a staff memo sent by Justin Jones, EVP of operations, and Adam Decaire, senior vice president of network planning, a copy of which was seen by CNBC.

The airline also plans to speed up retrofits of its Boeing 737-800s and Max aircraft with bigger overhead bins.

Frei said not charging for bags, unlike the Costco $1.50 hot dog, is not a loss leader, something a company sells at a loss just to win over customers who might buy more expensive, and profitable, items.

As much as it’s been beloved by customers, the checked bag policy also had a helped the airline turn planes around faster.

“The reason isn’t because it’s kinder to customers. It’s because it’s a fast turnaround airline,” she said. “If I charge for bags, you will be more likely to carry more luggage on board. And when you carry more luggage on board, I lose my fast turnaround advantage.”

Southwest is confident that it’s prepared for an increase in gate-checked bags and onboard luggage.

“We have a series of work streams that are underway with our with our current operations, to make this not impact our turn times,” COO Andrew Watterson said in an interview.

Time will tell how it shakes out. For now, we have the $1.50 Costco hot dogs.

Nestled in a modest storefront in New York City’s East Village, Mary O’s Irish Soda Bread Shop blends into the other red-brick businesses on the block. But one thing sets it apart: Customers routinely line up, sometimes for hours, to get their hands on her freshly baked goods before they sell out.

The shop’s menu is simple, featuring Irish soda bread loaves and scones served with salty butter and fresh raspberry jam. The recipes, passed down through generations of Mary O’Halloran’s family, are at the core of her operations. But the secret to her success is precision. Only O’Halloran herself handles the batter, a non-negotiable standard she insists maintains the quality of her baked goods.

“I’ve had people come and say, ‘Why don’t you have somebody come in and help you?’ It’s not going to work,” she said. “The scone does not come out the same.”

Mary O’Halloran mixes her next batch of soda bread batter for customers waiting in the store.NBC News
Mary O’s storefront in the East Village of New York.NBC News

O’Halloran said the demand for her soda bread scones surges every March for St. Patrick’s Day, but her journey to success hasn’t been easy. Five years ago, O’Halloran was facing the closure of her East Village pub due to the financial strain of the Covid-19 pandemic. Her husband, a longshoreman working in Alaska, was unable to return home due to travel restrictions, leaving her to manage the business alone.

Mary O’Halloran’s Irish soda bread loaf.NBC News
Mary O’Halloran’s Irish soda bread scone served with Irish butter and fresh raspberry jam.NBC News

It was her loyal pub customers who encouraged her to start selling her scones, a treat they had grown to love. What began as a small-scale venture soon caught the attention of Brandon Stanton, the creator of the viral “Humans of New York” social media account with more than 12 million followers.

After interviewing O’Halloran, Stanton offered to help spread the word about her scones. Reluctant at first, O’Halloran eventually agreed, leading to a spike in sales.

“So I wrote a story on this, and we ended up that night selling a million dollars’ worth of scones,” Stanton told NBC News. “It is one of the greatest stories in the world.”

Customers line up inside Mary O’Halloran’s shop for scones and loaves of Irish soda bread.NBC News

The overwhelming response turned O’Halloran’s small baking operation into a community effort. Regular customers and neighbors pitched in by packing orders, printing labels and decorating boxes with handwritten notes and custom drawings from one of her daughters. Despite the surge in demand, O’Halloran remained committed to quality, handling every batch of batter herself.

“Mary is where she is because that scone tastes so dang good,” Stanton said. “She would have got there without me.”

It took more than a year to fulfill the backlog of orders, but the hard work paid off. The revenue not only saved her pub, but allowed her to open Mary O’s Irish Soda Bread Shop in November 2024. Customers from around the world flock to her store to sample the viral scones and meet the woman behind the treats.

“I live in Los Angeles, but they told me, you know, next time you’re in town, there’s a place we have to go, and it’s the best scone you’ve ever had. It’s the best soda bread,” out-of-towner David Murphy said.

For O’Halloran, the hard work has been worth it.

“I love it, so it’s easy,” she said. “Of course I’m tired, but I love what I get from it with people. So it’s easy.”

Flagging global sales and Elon Musk’s increasingly outspoken political activities are combining to rock the value of Tesla.

Shares in the once-trillion-dollar company saw their worst day in five years this week. Year to date, Tesla’s stock has plunged 36% — though it is still up by some 54% over the past 12 months.

For Musk, Tesla’s shares remain his primary source of paper wealth, though he has also turned his stake in SpaceX into a personal lending tool. But it was proceeds from selling Tesla shares that helped Musk complete his acquisition of Twitter, now known as X.

Musk’s wealth also allowed him to help vault Donald Trump into a second presidential term. Even as Musk’s net worth has diminished as a result of Tesla’s recent share-price declines, data suggests he is in no danger of losing his title as the world’s wealthiest person.

Musk has said on X that he is not concerned about Tesla’s recent drop in value. Still, evidence suggests the company is entering a period of transition.

A spokesperson for Tesla did not respond to a request for comment.

Musk’s wealth has propelled him to a global presence that lacks precedent — and has polarized world opinion about the tech entrepreneur in the process. Any weakening of his financial position, therefore, could undercut his influence in the political and tech spaces where he now commands outsize attention.According to Bank of America, Tesla’s European sales plummeted by about 50% in January compared with the same month a year prior.

Some say this is attributable to a growing distaste for Musk, who has begun dabbling in the continent’s politics in the wake of his successful support of Trump’s candidacy last year.

Others note Tesla’s European market is facing increased competition from the Chinese electric-vehicle maker BYD, which has telegraphed ambitious plans for expansion on the continent.  

A more decisive blow to Tesla’s near-term fortunes may be emanating from China itself. There, Tesla’s shipments plunged 49% in February from a year earlier, to just 30,688 vehicles, according to official data cited by Bloomberg News. That’s the lowest monthly figure registered since July 2022 — amid the throes of Covid-19 — when it shipped just 28,217 EVs, Bloomberg said.

Donald Trump accompanied by Elon Musk speaks Tuesday next to a Tesla Model S on the South Lawn of the White House.Andrew Harnik / Getty Images

Tesla is now facing intense competition from other Chinese EV makers, including BYD.

Yet even there, a Chinese official also warned about the impact of Musk’s high-profile politicking.

“As a successful businessman, one should be embracing 100% of the market: Treat everyone nicely, and everyone will be nice in return,” the secretary of China’s Passenger Car Association, said in a briefing Monday, Bloomberg reported. “But if you look at it in terms of voting, then half of voters will be friendly to you and half of them won’t be.”

“This is the unavoidable risk that’s come after he got his personal glory,” the secretary, Cui Dongshu, said Monday, referring to Musk.

On Friday, Reuters reported Tesla was planning to sell a Model Y costing at least 20% less to produce to defend its China share.

And in the U.S., Tesla’s January sales were down about 11%, according to data from the S&P Global analytics group — an outlier at a time when EV sales for all other brands are trending higher in America.

Though he has long worn multiple proverbial hats, Musk’s role in the White House as nominal head of the Department of Government Efficiency may be his most consequential. And having influence with the Trump administration could be critical to Tesla’s fortunes. This week, Trump promised he would purchase a Tesla in a showy presentation on the White House lawn, seemingly further cementing the Trump-Musk alliance.

On X — the social media platform he owns — Musk’s frenetic posting is increasingly focused on politics and America’s culture wars, with an occasional nod to SpaceX launches.

His apparently undiminished role in the Trump administration — he was seen leaving the White House last weekend alongside Commerce Secretary Howard Lutnick — has sparked boycotts in Europe, as well as protests and even acts of vandalism against auto owners in the U.S.

“When people’s cars are in jeopardy of being keyed or set on fire out there, even people who support Musk or are indifferent to Musk might think twice about buying a Tesla,” Ben Kallo, an analyst at Baird, told CNBC’s “Squawk on the Street” on Monday.

In a note to clients this week downgrading its estimate of deliveries, analysts with JPMorgan said the damage to Tesla’s brand has been serious.

“We struggle to think of anything analogous in the history of the automotive industry, in which a brand has lost so much value so quickly,” they wrote.

Tesla itself is warning about the fallout from retaliatory measures taken by countries targeted by Trump’s tariffs, saying in a letter to the U.S. trade representative this week that the company may be “exposed to disproportionate impacts when other countries respond to US trade actions.”

Already, the Canadian province of British Columbia has announced it was ending subsidies for Tesla’s products.

For all the oxygen Musk has taken up with his political activities, concerns about Tesla products themselves are equally keeping investors and analysts up at night.

Musk has “neglect[ed] the rest of Tesla’s automotive business as he thought that by the end of every year for the last 6 years, Tesla would be able to flip a switch and make all its vehicles self-driving — automatically increasing their value and making them infinitely more competitive than other vehicles,” Fred Lambert, who covers the company for the Electrek electric vehicle blog, wrote in a recent post.

Meanwhile, Musk decided to kill Tesla’s cheaper, $25,000 model while going all-in on the Cybertruck, whose sales have yet to take off, Lambert said.

“Tesla’s core business remains selling cars and batteries,” he wrote. “There’s no doubt that the business of selling cars is not going well for Tesla right now, and under Musk, there’s no clear path to improvement.”

By contrast, many analysts continue to take a much longer view of Tesla’s outlook. In his most recent note to clients about the company, Morgan Stanley analyst Adam Jonas, one of the most closely watched observers of Tesla, summarized the long-term outlook that he says continues to justify the company’s eye-watering valuation.

“Tesla’s softer auto deliveries are emblematic of a company in the transition from an automotive ‘pure play’ to a highly diversified play on AI and robotics,” he wrote in a note March 2.

While that was before the most recent sell-off intensified, Jonas said he was already discounting market gyrations.

“While the journey may be volatile and non-linear, we believe 2025 will be a year where investors will continue to appreciate and value these existing and nascent industries of embodied AI where we believe Tesla has established a material competitive advantage,” he wrote.

After surging for much of the year, egg prices have declined sharply over the past week as consumers pulled back on purchases, allowing supplies to resettle at more normal volumes.

The result: The average cost of a dozen large white eggs is now $4.90, compared with an all-time high of $8.64 on March 5, the United States Department of Agriculture said Thursday.

That’s the lowest level registered since Dec. 20.

The prices for this measure remain significantly higher than the long-term average of around $2.

And the prices consumers are paying at the grocery checkout in the post-pandemic-lockdown era are still higher than their pre-Covid levels.

But in its latest daily market report, the USDA described underlying price trends as ‘sharply lower’ amid ‘light to occasionally moderate’ retail demand.

A USDA report a week ago said there had been a lull in outbreaks of the viral bird flu that has ravaged egg-laying poultry stocks, providing ‘an opportunity for production to make progress in reducing recent shell egg shortages.’

‘As shell eggs are becoming more available, the sense of urgency to cover supply needs has eased and many marketers are finding prices for spot market offerings are adjusting downward in their favor,’ the USDA said.

Shoppers, meanwhile, ‘have begun to see shell egg offerings in the dairycase becoming more reliable,’ the agency said.

Prices will also have more room to trend downward thanks to the Easter holiday falling three weeks later than last year, it said.

‘This will give the marketplace a change to adjust prices down to a more acceptable level ahead of the holiday demand season,’ it said.

Soaring egg prices had become a hot-button political issue in recent weeks, with the Trump administration’s Justice Department opening an investigation into the matter.

The rising prices also caused overall food-at-home cost to accelerate in recent months after it had cooled dramatically from the highs seen in the throes of the pandemic and post-lockdown period.

Still, food price levels remain higher across the board compared with the pre-pandemic era, thanks to the heavy bout of inflation the U.S. economy has experienced in recent years.

Dollar General CEO Todd Vasos said on Thursday that inflation continues to hurt the discounter’s customers and that the macroeconomic environment won’t improve this year.

On the company’s fourth-quarter earnings call, Vasos said customers are expecting value and convenience “more than ever” from the dollar-store chain.

“Our customers continue to report that their financial situation has worsened over the last year, as they have been negatively impacted by ongoing inflation. Many of our customers report they only have enough money for basic essentials, with some noting that they have had to sacrifice even on the necessities,” Vasos said. “As we enter 2025, we are not anticipating improvement in the macro environment, particularly for our core customer.”

Dollar General’s core consumer is “always strained” due to their economic status, but also resourceful, Vasos said.

“We’ve started to see where [our customer is] getting her sea legs, if you will, on the additional inflation that’s been very sticky out there, and she’s starting to understand her budgets even more,” Vasos said.

Part of the uncertainty, Vasos said, stems from the potential impact of President Donald Trump’s tariffs on the consumer.

When Trump imposed tariffs during his first term in office in 2018 and 2019, Dollar General had to raise some prices in line with others in the industry, Vasos said. But the general store was able to mitigate the impact back then and is “well positioned” to do so again this year, he said.

“Given the already stressed financial condition of our core customer, we are closely monitoring these and any other potential economic headwinds, including any changes to government entitlement programs,” Vasos said.

CFO Kelly Dilts said the company’s 2025 guidance factors in continued economic pressure on the consumer, but does not account for further changes to tariff policy or government initiatives like the Supplemental Nutrition Assistance Program, which subsidizes food for low-income Americans.

For the fourth-quarter, Dollar General said same-store sales growth of 1.2% was driven entirely by 2.3% growth in average transaction. Customer traffic fell 1.1% during the period, “impacted by ongoing financial pressures of our core consumer,” Vasos said.

Alongside its fourth-quarter earnings, Dollar General said Thursday it would close 96 Dollar General stores and 45 Popshelf stores and will convert six other Popshelf stores into flagship banner locations this year. Popshelf primarily serves higher-income shoppers with lower-priced products.

Shares of Dollar General rose 5% Thursday morning.

Donatella Versace announced Thursday that she is stepping down as chief creative officer of Versace, ending her nearly 30-year-long stint at the Italian luxury fashion empire’s helm.

Versace, 69, took on the role to lead the luxury fashion house after her brother and its founder, Gianni Versace, was fatally gunned down outside his Miami Beach mansion in 1997.

‘It has been the greatest honor of my life to carry on my brother Gianni’s legacy,’ Versace wrote on Instagram. ‘He was the true genius, but I hope I have some of his spirit and tenacity.’

Following her brother’s death — and despite not having a background in design or fashion — Versace quickly became a living embodiment of the Versace brand and remains a beloved figure within the fashion industry.

Italian fashion designer Gianni Versace.Toni Thorimbert / Sygma via Getty Images file

The 69-year-old’s iconic pin-straight blond hair and her unparalleled ability to bring together the industry’s top models, including Naomi Campbell and Cindy Crawford, for the fashion house’s out-of-this-world runway shows became as emblematic of the brand as its gold mythological logo.Emmanuel Gintzburger, CEO of Versace — whose parent company is fashion conglomerate Capri Holdings — said that the brand ‘is what it is today because of Donatella Versace and the passion she has brought to her role every day for nearly thirty years.’

‘The universal values she stands for and her love for uncompromised creativity anchored Versace far beyond a brand or a company,’ he said in a statement. ‘Working alongside her has been an incredible privilege and pleasure.’

Dario Vitale, the former design and image director of Italian brand Miu Miu, will lead the fashion house as its new chief creative officer, the company said in a statement.

“I want to express my sincere thank you to Donatella for her trust in me, and for her tireless dedication to the extraordinary brand that Versace is today,” Vitale said in a statement. “It is a privilege to contribute to the future growth of Versace and its global impact through my vision, expertise and dedication.”

Versace will stay on at the company as its chief brand ambassador.

‘I will remain Versace’s most passionate supporter,’ she said. ‘Versace is in my DNA and always in my heart.’

Spirit Airlines is out of bankruptcy, hitting its target to emerge in the first quarter, after a crippling few years. CEO Ted Christie says the carrier is leaner and ready to take on competitors, including rival Southwest Airlines.

Earlier this week, Southwest shocked customers by announcing it will start charging for checked bags for the first time in its half-century of flying, a huge strategy move for the largest domestic U.S. carrier. (There are some exceptions to Southwest new bag rules, which take effect in late May.)

“I think it’s going to be painful for a little bit as they find their footing, and we’re going to take advantage of that,” Spirit’s Christie said in an interview Thursday.

Southwest had been a standout in the U.S. by offering all customers two free checked bags, a perk that has endured recessions, spikes in fuel prices and other crises while most rivals introduced bag fees and raised them every few years.

Spirit Airlines, on the other hand, made a la carte pricing common in the U.S., with fees for seat assignments, checked bags and other add-ons. It’s a strategy most large airlines, except for Southwest, have copied in one form or another.

As Southwest starts charging for bags and introduces its first basic economy class, which doesn’t include a seat assignment or allow free changes, Spirit could possibly win over customers, Christie said.

Southwest said it would get rid of its single-class open seating model last year.

“There at least was an audience of people who were intentionally selecting and flying Southwest because they felt that it was easy. They knew they were going to get two bags,” Christie said. “Now that that’s no longer the case, it’s easy to say that they’re going to widen their aperture and they’re now going to look around.”

Spirit is far smaller than Southwest and even smaller than it was last year, but it competes with the airline in cities like Kansas City, Missouri; Nashville, Columbus, Ohio; and Milwaukee. If customers look on travel sites like Expedia, where Southwest is a new entrant, Spirit’s tickets could be cheaper and appear higher in results, Christie said.

Other airline executives have also said they expect to win over some Southwest customers.

Delta Air Lines President Glen Hauenstein said at a JPMorgan industry conference Tuesday that there are consumers who choose Southwest based on its free-bag perk “and now those customers are up for grabs.”

Spirit, for its part, has recently been offering more ticket bundles that include things like seat assignments and luggage.

The carrier is now focused on returning to profitability. It posted a net loss of more than $1.2 billion last year, more than double its loss in 2023 as it grappled with grounded jets because of a Pratt & Whitney engine recall, higher costs, more domestic competition and a failed acquisition by JetBlue Airways.

Spirit has rejected multiple recent merger attempts by fellow budget carrier Frontier Airlines. Christie said Thursday that nothing is “off the table” and that a fifth-largest airline as a low cost carrier in the U.S. makes sense, but that the airline is focused on stabilizing itself after bankruptcy.

Through its restructuring process, which started in November, Spirit said it reduced its debt by about $795 million. The transaction converted debt into equity for major creditors. The carrier also received a $350 million equity infusion.

Spirit plans to relist its shares on a stock exchange but hasn’t set a date yet.

More than eight out of every 10 respondents to a Morgan Stanley survey believe Tesla CEO Elon Musk’s controversial political activities are hurting his business.

In total, 85% of the 245 participants polled by the firm believe Musk’s foray into politics has either had a “negative” or “extremely negative” impact on business fundamentals. The majority of respondents also expect Tesla deliveries to fall this year, according to the survey.

While a small sampling, these results offer the latest sign of mounting frustration with the billionaire entrepreneur as he’s become a rising figure in international and American politics. It also comes at a pivotal point for Tesla’s stock, with shares plunging nearly 40% this year.

When asked about Musk’s efforts with U.S. government efficiency and other political activities, 45% of respondents said these actions had a “negative” effect on the company. Another 40% said they were having an “extremely negative” impact.

On the other hand, 3% said they were “positive” for the business. Meanwhile, 12% called them “insignificant.”

To be sure, Morgan Stanley analyst Adam Jonas reported that his survey respondents are drawn from his email distribution list and should not be taken as a random representative sample. He also noted that the respondents are not necessarily owners of Tesla stock. The survey was taken over a 17-hour period, starting on Tuesday afternoon.

Jonas also asked about expectations for the company’s performance. In a separate question, 59% said they anticipated Tesla would deliver fewer cars to customers in 2025 compared with the prior year. What’s more, 21% of total respondents said they expected a decline of more than 10%. That comes as some analysts have raised alarm that recent reports of vandalism could spook potential customers.

Just 19% of responders said they forecasted deliveries to rise in 2025, while another 23% said they would be flat between the two years.

Musk’s political profile has grown after his public support of President Donald Trump in the runup up to last year’s election and his subsequent role leading the Department of Government Efficiency, or DOGE. The Tesla executive’s efforts to slash the federal government’s spending and workforce has drawn the ire of critics who see his team as working too quickly and haphazardly.

Musk acknowledged in an interview with Fox Business on Monday that his high-profile role in Trump’s administration meant he was running his businesses, which also include X and SpaceX, “with great difficulty.” That day, Tesla shares tumbled more than 15% for their worst session since 2020.

Despite the recent nosedive, 45% of respondents said they anticipate Tesla shares will be at least 11% higher by the end of the calendar year. Around 36% expect the stock to tumble another 11% or further by year-end, while 19% see the stock staying within 10% of its price around $220.

After a New York Times report last week unearthed criticisms of Musk’s team from members of Trump’s cabinet, the president offered a vote of confidence on Tuesday. Trump evaluated five Tesla vehicles parked at the White House after the president said on social media that he would buy one as a symbol of support.

Trump also said he would declare violence at Tesla dealerships to be acts of domestic terrorism.